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Primrose Street Atrium, Exchange House and Ground Floor, Broadgate Tower

12 & 20 Primrose Street,London EC2

As part of  Broadgate's Shaped By Design season, London based artist Helen Brough presented Dahlia Cuore, a design focused sculpture inspired by a painting from her Fiori series which recently showcased at the inaugural NY edition of The Other Art Fair

Throughout history, flowers have symbolised extreme human emotion from birth and death to love and war and finally joy. Hovering in the atrium of British Land’s award winning Exchange House, is a colour charged 3D extension of the artist’s original work playing on the words Fury and Fiori- the Italian word for flower

Intricately constructed from vibrant hued PERSPEX ® acrylic layers-Dahlia Cuore’s structure radiatedinto the surrounding space, affording 360 degree viewpoints from both within the building and the surrounding walkways, beckoning the viewer to pause, gaze and reflect

"The idea behind the sculpture was to have a series of layers that decreased, producing an effect of perspective and a focal point where the viewer could gaze into the sculpture - in effect looking through the heart of the Dahlia.

The colours were carefully chosen to produce a chromatic scale using complimentary opposites to increase the effect of the depth of the piece.” - Helen Brough

The exhibition continued in Broadgate Tower where preliminary drawings were viewed alongside a JEALOUS limited edition screen print of the original painting which was available to win for visitors who posted an image of the sculpture with the tags @Broadgatelondon #BroadgateDESIGN. Close up viewings of the sculpture were available to anyone who made an appointment with Broadgate’s art curator Rosie Glenn – 

The sculpture was then made available to buy online after the exhibition closed along with scaled down models.

Image: ©Brendan Bell

Image: ©Brendan Bell

Dahlia Cuore was delivered with technical support from design architect Emmett Roepke at 24/8 Architectural Practice & additional sponsorship from PERSPEX® acrylic.

About HELEN BROUGH - Celebrated for her innovative use of materials and technique combinations, Helen Brough is a British artist who studied at the Chelsea School of Art in London; her awards include the prestigious Prix de Rome at The British School in Rome and a six-month residency with Triangle Arts Association New York and the Bemis Foundation in Omaha, Nebraska. Her work has been showcased internationally, including recent presentations at the Other Art Fair in New York and the Royal Academy Summer Exhibition in London.

ABOUT BROADGATE - Broadgate is at the centre of one of the most exciting and vibrant parts of London. It connects the creative communities of Spitalfields and Shoreditch with the City, and is adjacent to Liverpool Street Station. Set across 30 acres, Broadgate includes four landscaped squares offering dining, shopping and health clubs. An estimated 65 million people visit Broadgate each year, which is set to increase with the opening of Crossrail.

Broadgate is owned by British Land and GIC. 

Further details can be found on the Broadgate website at

Emmett Roepke is a principal of 24/8 a multi-disciplinary office specializing in Architectural Design and Art projects based in London and New York. Roepke received his Architectural training at the Illinois Institute of Technology in Chicago and has past working experience with OMA, Rockwell Group and Perkins & Will. His work has been exhibited at the Royal Academy Summer Show and published in Architectural Record.

Perspex® Acrylic supplied by Perspex Distribution Ltd.  Perspex® is a registered trademark of Lucite International, a group company of Mitsubishi Chemical. Perspex Distribution offer free Perspex® acrylic samples for commercial customers via their website.

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